Email Marketing Tips Articles

Successful Email Marketing
4 basic tips for how to launch a successful email marketing campaign.

Bad Email is Bad Business
You may lose customers if you don't avoid these five mistakes.

Seven Tips for Effective Landing Pages (What is Landing Page?)
Great e-mail marketing doesn't involve e-mail alone. Usually, it also encompasses the Web pages people land on when they click through from the message to follow the call to action. You can get a great open rate and a very impressive CTR, but if the landing page doesn't carry the reader through to the goal, it's pointless

E-Newsletters and the Power of Change
Problem: You offer a number of free email newsletters to your customers, but only a small percentage opt in to receive them.
What do you do? Here are a few possible actions, along with their pros and cons, to consider.